Retail & eTail
We now live in an always-on world. The proliferation of consumption channels and the increasing demand for personalization in the customer engagement environment have become key challenges for the retail industry. Consumers have become omni-channel, engaging with brands through multiple touch points. All this generates a high volume of interactions and, more importantly, vast amounts of customer data.
In order to deliver a seamless and social shopping experience to a more multi-faceted customer base, retailers must make sense of this growing influx of data. Cross-channel catalog strategies and multi-dimensional product management are now paramount for those brands looking to engage with customers on a one-to-one basis.
At the heart of this lies the ability of retailers to remain agile. The rapid evolution of technology, tools, apps and competition means doing nothing is not an option. We believe that staying competitive is rooted in a brand’s ability to be both dynamic and innovative.