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Don’t Let Your Customers Travel without You

Travel & Leisure

 
Consumer demand and awareness has always ensured the travel industry has developed at a rapid pace. The consumer has driven the use of new technologies, new devices, new channels and new revenue opportunities.
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While the travel industry has always been dynamic and data intense, the 21st century has introduced a host of additional complexities. From competing destinations and the consolidation of worldwide services from multiple suppliers, to mobile and multichannel proliferation, the travel and leisure sector has rarely been so competitive, or so challenging.
 
eClerx has worked with some of the largest international organizations in the transport, hospitality, travel distribution, and leisure segments for more than 10 years. We’ve helped them realize more value from their strategies through the development and deployment of sales and marketing support services.
 
Along the way, we’ve helped implement solutions which answered questions that were operational, strategic, complex, and mission-critical, enabling our clients to remain agile, innovative and effective.​​​​
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Challenges

  • The management of massive amounts of highly dynamic data and hugely competitive complexity
  • Increasingly rapid expansion of touch points as consumers use more channels than ever before
  • A hyper competitive, fragmented online and offline industry
  • The successful execution of online strategy across both web and mobile

Solution

  • ​Asset Management: Product, Content and Price Collection, Management, Integration and Audit from multiple internal and third party sources
  • Competitive Intelligence: Key Competitor Price and Offering Analysis
  • Campaign Execution and Marketing Effectiveness: Production, QA and execution of online campaigns as well as booking data analysis vs. on-line / off-line marketing campaigns / expenditure
  • Channel and Web Analysis: Booking distribution channel analysis (call centre vs. online vs. white label vs. mobile) alongside online and mobile traffic analysis with commerce matrix

Benefits

  • ​Our vertical leaders all come from the industry, enabling them to use their extensive industry experience to drive deep customer insight across multi channel
  • We love data. Our rigorous data management couples with high data quality to drive confidence and greater accuracy in analysis
  • The travel industry is highly dynamic, meaning you must be too. Our high quality, low cost execution of online and marcomm operations results in an optimal customer experience and increased conversions
  • eClerx is a holistic solution. We focus on the operational, allowing your in-house team to focus on the strategic