Digital Asset Management
Let’s admit it – Digital Asset Management is not sexy and is not what keeps most CMOs awake at night. But with your customers now interacting with you across the globe and on a variety of devices, the typical Internet Retailer Top 100 enterprise now has to contend with hundreds of thousands of assets, all needing to be localized to dozens of countries and optimized for mushrooming channels.
While your CMO might not worry about your DAM solution, she is worried about a consistent brand message at every touch point - Digital asset management is more critical than its given credit for.
Building a streamlined, centralized, cost effective Digital Asset Management program will provide your organization with a critical foundation for customer experience and marketing success.