Many companies and industries are moving from product-focused to customer-focused marketing and sales efforts. Customer data is one of the most, if not the most, vital types of data in any organization. The reality is that most firms suffer quality issues in their prospect and customer data - inconsistencies, duplicates, multiple systems and “sources of truth” - that ultimately hamper the sales and marketing teams and their goals.
Whether you are managing a formal master data management and customer data integration project, or cleansing and de-duplicating data for a marketing campaign, eClerx enables companies to focus on the core strategy (driving business), by taking on key projects and ongoing maintenance to improve our clients’ customer data quality. With years of experience in master data management and across industries, eClerx utilizes industry best practices and deploys a “Customer Data Quality Management” framework to improve data quality and manage business processes more effectively.
We enable our clients to strategically improve the quality of their customer data. By addressing these parameters through a structured and rigorous execution, our clients’ broader business goals experience significant lift, including:
- Contact reach
- ROI on marketing and sales campaigns and initiatives
- Reduced total cost of owning and maintaining data
- Reduced costs / better ROI on acquisition of 3rd party lists and contacts