With the increased number of channels for product data (ecommerce, web content management, print catalogs, ERP, PLM, marketing automation), and proliferation of product data itself, the need has emerged for a more robust and strategic approach to Product Information Management. Today's business and marketing processes demand more product data and details regarding that data. Those that manage their product data efficiently and effectively will gain a competitive advantage and will experience benefits throughout their operations - more accurate search and navigation, more effective content and merchandising, quicker time to market and ultimately increased sales are just a few examples. In highly competitive markets, driving differentiation through foundational operational excellence is sustainable and highly desirable.
Market leading organizations turn to eClerx as the recognized leader in product data operations management who bring best practices across industry leading systems. Our clients’ product information management operations have been transformed from an operational necessity to a strategic asset.