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Product Data Management: From Operational Necessity to Strategic Asset

Product Data Management

 
With the increased number of channels for product data (ecommerce, web content management, print catalogs, ERP, PLM, marketing automation), and proliferation of product data itself, the need has emerged for a more robust and strategic approach to Product Information Management. Today's business and marketing processes demand more product data and details regarding that data. Those that manage their product data efficiently and effectively will gain a competitive advantage and will experience benefits throughout their operations - more accurate search and navigation, more effective content and merchandising, quicker time to market and ultimately increased sales are just a few examples. In highly competitive markets, driving differentiation through foundational operational excellence is sustainable and highly desirable.
 
Market leading organizations turn to eClerx as the recognized leader in product data operations management who bring best practices across industry leading systems. Our clients’ product information management operations have been transformed from an operational necessity to a strategic asset.​​​
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Challenges

  • ​Challenged to execute timely and coordinated product launches and support changes throughout the product lifecycle
  • Product data inaccuracies on the website – missing/wrong product images, incorrect pricing, missing/inaccurate product details
  • Poor search and navigation due to low quality data attributes
  • Advancements in shopping and browse capabilities such as faceted navigation or personalized content and offers are not possible or limited due to data structure and quality
  • Ineffective marketing campaigns due to poor data quality that impact precision of targeting and, personalization
  • Poor product taxonomy/hierarchy, in terms of both quality and design, can lead to inaccurate corporate reporting that might affect product category revenue recognition and/or sales compensation or even worse, regulatory reporting and compliance

Solution

  • Product Data authoring and maintenance
  • Product catalog augmentation
  • Merchandising data management
  • Data stewardship & data cleansing
  • Data enrichment and attribution
  • Taxonomy  and meta-data management
  • Data profiling and analysis

Benefits

  • Product data improvements enhance web content management, search, relevancy and merchandising
  • Improved data governance improves data quality, driving consistency, accuracy and ultimately confidence.
  • Improved search and navigation
  • Improved merchandising with more accurate and enhanced product data details
  • Improving data upstream in the product data systems  enhances data quality and efficiency throughout the sales and marketing ecosystem. enterprise
  • Enhanced reporting and analysis ensures greater visibility into status and health of product management organization-wide
  • Enhancing single source of the truth, further driving confidence and efficiency