Optimizing Customer Experiences, ROI this Holiday Season
By Don Nelson, 1to1 Media
It's that time of year (again) where the holidays are just around the corner and Black Friday will be here before we know it! Successful companies are in the midst of finalizing plans to maximize their seasonal revenues and reach customers in increasingly personalized ways that make the shopping experience intimate, enjoyable, and efficient.
As customers evolve their shopping patterns, it's crucial that retailers evolve their approaches—in both offline and online worlds alike. Now more than ever before, customers' experiences must be seamless across channels and devices.
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