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How mature is your marketing
technology stack?

An eClerx diagnostic framework for assessing Adobe martech maturity across four strategic capabilities—from AI-powered content creation to real-time customer decisioning.

Step 1 — Select your industry

Your results, benchmarks and recommendations will be tailored to your industry.

Content supply chain

3 questions

Customer inteligence & decisioning

3 questions

Campaign orchestration & activation

3 questions

Scalable creative operations

2 questions

Maturity Scale
1 — Foundational

Reactive, fragmented, manual

2 — Developing

Early tools, inconsistent scale

3 — Advanced

Integrated, data-driven, scalable

4 — Leading

Optimized, automated, innovative

Content supply chain

Industry: BFSI
Questions 1–3 of 11
1. How scalable is your content supply chain to support personalization at volume?
A
Campaign-based, manual asset creation
B
Limited reuse with basic templates
C
Modular content enabling multi-variant creation
D
Fully automated, AI-driven content generation at scale
2. How embedded is AI within your creative and marketing workflows?
A
Not used
B
Experimented with in isolated use cases
C
Integrated into select production workflows
D
Core to content creation, adaptation, and optimization
3. How effectively are your creative, data, and activation teams integrated to deliver personalized content?
A
No alignment or integration across functions
B
Occasional collaboration during campaigns
C
Structured collaboration with shared workflows
D
Unified operating model with real-time content activation

Get your report

Maturity assessment results

Results benchmarked against Retail industry.

Executive summary

Your organization is at 2.42 /4.0 maturity level

Scalable Creative Operations is your relative strength (3.00 / 4.00), while Campaign Orchestration & Activation is the most critical gap (2.00 / 4.00). Benchmarked against BFSI — see detailed insights and recommendations below.

Maturity heatmap — score at a glance
Each theme colour-coded by maturity band.
Theme Score (out of 4.00) Maturity Level Description
eClerx × Adobe Gold Solution Partner Diagnostic
eClerx
MarTech Maturity Assessment