This month’s feature blog post discusses where pricing strategies stumble, and factors to consider when creating a pricing transformation strategy.
“eClerx Digital’s attention to detail and
commitment to quality has been instrumental in identifying data discrepancies and system outrages.“
– Business Intelligence Director at a Top 10 Leading Cable and Telecom Company.
A high-tech manufacturer needed to perfect the timing of marcom spending and maximize return on marketing investment.
We review the pros, cons, tips and tricks from our experience with Tealium iQ Tag Management.
Creative and marketing directors are constantly looking for new and impactful imagery and creative assets to tell their story. We created more than 120,000 e-commerce images from January through April.
A global specialty retailer wanted to optimize targeting efforts to its 18 million customers. eClerx Digital built a cross-sell framework to interpret and to provide an individual score for each customer indicating their propensity to switch to a new brand. It significantly reduced email marketing costs by as much as 90%.
Mr. Naresh Chand Gupta is founder and CEO of Accuracap Consultancy Services, a technology oriented public market investment firm. Before that, he headed the Applied AI group at LNK corporation and was founding Managing Director of Adobe India, Sr. Vice President, Adobe Inc. and General Manager of Print and Publishing Business Unit, where he headed one of the three Adobe’s global business units, responsible for engineering, product management, marketing, sales, and P&L of print, eLearning, gaming, and several other classic publishing product lines. Mr. Naresh Chand Gupta has done M.S and Ph.D. in Computer Science from University of Maryland, College Park and B.Tech in Computer Science from Indian Institute of Technology (Kanpur).
Mr. Naval Bir Kumar has a diverse experience in financial services over the last 30 years. He has worked with Indian Companies and Multi Nationals and has held leadership positions in investment banking, asset management, treasury and consumer banking. He served as an investment banker in ANZ Grindlays Bank, where he launched ANZ Grindlays Mutual Fund, India’s first foreign bank owned Mutual Fund. He was CEO of the ANZ Grindlays Mutual Fund business for 16 years. He was an AMFI Board member for many years and worked with SEBI on evolving various regulations. He was also the Head of Consumer Banking on receiving the banking license to re-imagine and build a digital led, branch light model. Mr. Naval Bir Kumar has done Post-Graduation in Management from Indian Institute of Management (Calcutta).
This comprehensive Robotic Process Automation platform offers improved business efficiency and effectiveness by replacing high volumes of repetitive and rule-driven tasks, allowing firms to save costs and focus on strategic, value-add activities. The ability to standardize business processes, build automation that can be leveraged across your organization, and drive improved control due to reduced human error are some of the benefits of this platform. Roboworx is built to seamlessly integrate with existing applications for minimal business disruption.
Anish Ghoshal is a Non-executive, Independent Director who joined the eClerx Board in August 2007. Currently, a law partner at Dua Associates, Anish’s areas of expertise includes corporate, regulatory and labor law, acquisitions, joint ventures, and intellectual property. He has a bachelor’s degree in Commerce with honors from St. Xavier’s College in Calcutta and a bachelor’s degree in law from the University of Bombay.
Biren Gabhawala is a Non-executive, Independent Director who joined the eClerx Board in May 2011. With 30 years’ experience, Mr. Gabhawala is a qualified chartered accountant and a fellow member of the Institute of Chartered Accountants of India. Presently, he is a senior partner at M/s. C. M. Gabhawala & Co. Chartered Accountants, specializing in direct and indirect Taxation, FEMA, International Taxation, and Mergers and Acquisitions. Mr. Gabhawala holds a bachelor’s degree in Commerce from H. R. College of Commerce & Economics in Mumbai.
Deepa Kapoor is a Non-executive, Independent Director who joined the eClerx Board in March 2014. She is currently the Director of an MBA program and leads various executive education initiatives. Previously, Deepa headed Corporate Social Responsibility at Genpact and Punj Lloyd and has worked at several international companies including Broadview Associates, Oracle Corporation, and Lucent Technologies. Deepa holds an MBA from University of Pennsylvania’s Wharton School of Business and a bachelor’s degree in Computer Science and Mathematics from Smith College in Northampton, MA.
Shailesh Kekre is a Non-executive and Independent Director, who joined eClerx’s board in March 2017. Prior to joining the board, Shailesh was a Partner at McKinsey & Company in India and a leader of the firm’s global Sourcing and Analytics practices for over 17 years. Shailesh serves as an advisor to several global enterprises in India, US, UK and Germany and specializes in business strategy and operations for IT / BPM and the R&D industry. Mr. Kekre holds a management degree from the Indian Institute of Management, Calcutta and a bachelor’s degree in Technology and Electrical Engineering from the Indian Institute of Technology, Kanpur.
Srinjay Sengupta is an Non-executive, Independent Director who joined eClerx Board in January 2021. He is a seasoned professional in the technology and outsourcing industry. He held senior roles at Infosys, where he setup the UK and European operations of the company, and at iGate, where he was head of global sales and marketing. He also worked at McKinsey & Company and is now an independent adviser to global corporations in the areas of technology, operations and outsourcing. He is also an investor in tech intensive scale ups. He is an alumnus of the Indian Institute of Management, Ahmedabad (IIM-A) and holds a bachelor’s degree from the Indian Institute of Technology (IIT), Kharagpur.
Anjan Malik is a Co-founder and the Executive Director of eClerx’s on-shore subsidiaries. He has over 25 years of experience in consulting, investment banking and knowledge process outsourcing. Anjan worked with Accenture in Europe and Lehman Brothers in the US before starting eClerx, with PD Mundhra, in 2000. Anjan holds an MBA from The Wharton School of Business, University of Pennsylvania (USA) and a Physics degree from Imperial College, London (UK).
