Welcome to the inaugural eClerx Digital monthly newsletter for our past and current clients. Our clients’ industries are varied, but they face common marketing and analytics challenges. We hope that with this newsletter you will learn some thing that you can apply to your unique business situation to improve engagement and marketing ROI. If you have any questions, would like more information about anything you read, or would like to unsubscribe please reach out to us.

To be truly proactive, marketers must create proxies for loyalty using modeling techniques instead of waiting for perfect, clean data. In this post, we describe one way to create a proxy of loyalty for everyone in your base to predict more accurately which customers are likely to be loyal, continue to buy, or fall into the “valuable, but vulnerable” segment.

A/B Testing and Optimization is widely used in email campaigns, but not often considered for website content, digital advertising,or social posts. With so many variables contributing to the success or failure of a campaign, it is time well spent to test a few of them prior to full launch. One client saw a nearly 300% increase in form fills after testing and optimizing their website forms.

The digital space is fluid with all content adapting to various devices, and marketing channels, for it to be engaging and to deliver growth. Managing these adaptations and maintaining consistency is difficult and creates many opportunities for error. eClerxDigital has created a Digital Asset Management(DAM) that increases quantity, addresses consumer demand, delivers on speed-to-market, and achieves omnichannel consistency.

With decades of experience, our consultants have used nearly every analytics, marketing and sales platforms on the market. Each month we will present an unbiased view of a market-leading platform. This month we are focused on Adobe and its ability to optimize cross-channel customer experience.