The client partnered with eClerx to enhance its digital commerce operations by gaining better visibility and control over its digital shelf and inventory. Leveraging Databricks to establish an end-to-end Market Intelligence solution, eClerx was able to deliver +30% reduction in time-to-insights, as well as up to a $100+ million in incremental revenue.

Headquartered in Europe, this leading multinational athletic apparel and footwear brand manufactures and sells health and sportswear clothing and accessories. Their organization is the one of the top three sportswear manufacturers globally, and is consistently featured in the top 200 on the Fortune 500 Europe.

With its mission to encourage healthy habits and exercise, their brand relies on leveraging insights and analytics to modify their campaigns and products to better connect with their customers.

The challenge

Helping brands better market their products and scale their operations, market intelligence services allow retailers to efficiently make changes to their customer journey, from modifying prices to stay competitive with other brands to improving connectivity between channels for buyers. However, gaining insights into what needs to be modified within each touchpoint, especially when it pertains to specific audiences, is not as easy as it sounds.

In the case of our client, the increasingly cutthroat sportswear industry made their organization realize that they needed to greatly enhance their visibility into their digital shelf and competitors. Unfortunately, despite having access to vast internal datasets—spanning sales, inventory, and marketing— their organization lacked the infrastructure and expertise to transform this data into actionable insights. As digital commerce gradually became the norm, their organization began to experience stock-outs and increasingly inconsistent product content across retail websites, impacting their ability to stay ahead of the competition.

In an effort to combat these growing issues, the client sought a partner that could provide the insights their organization needed to scale its omnichannel experiences across its +45 countries of operation.

Competitive landscape:

• Fierce competition from established global sportswear brands and local players made it difficult to stand out on digital platforms without precise insights into competitor strategies
• Price wars and Minimum Advertised Price (MAP) violations from third-party sellers often undercut brand perception, resulting in pricing inconsistencies across markets

Operational inefficiencies:

• Scattered data and performance reports across teams slowed decision-making and led to inefficiencies in handling digital shelf management tasks
• Manual data gathering, reporting, and content syndication created a significant bottleneck, hindering the ability to react swiftly to emerging market dynamics

Inconsistent content and inventory management:

• Inconsistent product content across different retailer platforms led to poor conversion rates and an overall suboptimal brand experience
• Stock-outs and delays in product availability across key platforms and markets prevented optimal product visibility

Our strategy

Receiving positive recommendations from other business areas within their organization, the client reached out to eClerx for assistance with their insight generation and analysis.

Taking a data-driven approach, eClerx’s Market Intelligence team leveraged the power of Databricks to implement an end-to-end intelligence ecosystem to help the client scale omnichannel revenue growth.

Working closely with cross-functional teams and senior leadership, eClerx’s strategy encompassed:

• Comprehensive data integration and intelligence enablement: Unified digital shelf signals across multiple channels were consolidated into a single source of truth, enabling consistent visibility into performance. This was supported by 10+ persona-based dashboards tailored for different business users, driving faster and more informed decision-making.
• Advanced analytics and predictive insights: Predictive models, forecasting capabilities, and scenario simulations were deployed to anticipate demand shifts and optimize strategies proactively, empowering teams to move from reactive reporting to forward-looking planning.
• Strategic digital shelf optimization: Automated compliance checks and tracking of 15+ KPIs, including Share of Search (SoS) and price gaps, enabled sharper digital shelf decisions. Price-pack-promo optimization and auto-triggered out-of-stock (OOS) risk alerts further ensured consistent product availability and competitive positioning.
• AI-driven execution and automation: Machine learning models were leveraged for pricing optimization, content effectiveness, and sales uplift measurement. RPA-enabled and agentic content syndication streamlined content deployment across platforms, while NLP-driven analysis of reviews and ratings uncovered actionable customer sentiment insights.

This solution alsoharmonized KPIs across 30+ teams, ensuring consistency in performance measurement. With guided user adoption for over 300 users and bolt-on AI and advanced analytics accelerators, the solution was built for scale and aligned for continuous action.d advanced analytics accelerators, the solution was built for scale and aligned for continuous action.

The results

By combining in-depth analysis, continuous testing, and close collaboration with the client’s teams, eClerx helped drive substantial growth and enhance the client’s global operations.

The results included:

• 20%+improvement in SKU availability
• 5–10%increase in share of search
• 7–10% growth in sales for new launches
• 10–12% increase in sales efficiency
• 30%+ reduction in time-to-insights

Helping set a benchmark in the sports fashion industry, the client was impressed with the outcome provided by eClerx’s Databricks expertise, asking to expand the existing support beyond this strategy to Agentic AI solutions like Market360 and DataEdge360.

As an official Databricks partner , eClerx helps our clients simplify complex data ecosystems, accelerate analytics, and unlock AI-driven insights through unified, scalable data platforms. Contact us today and see how we can help you make the most of your Databricks investment.

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