On September 14th, eClerx Digital sponsored an American Marketing Association hosted webinar with Tiffani Bova presenting on how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth.

Key Takeaways:

• Customers will remember the experience they have with a brand much longer than the price they paid
• Customer expectations have changed, and businesses need to get to the future before their customers and welcome them when they arrive
• Experiences must be connected, personalized, and fast in order to win with today’s customers. Data, AI, and smart interfaces can transform CX today

In today’s marketplace, customers can find and use relevant product or service information long before interacting with a sales team. Research by Gartner indicates that more than half of all purchase decisions are made before the customer even calls a supplier. This fundamental customer journey shift means that marketers have multiple opportunities to understand the customer mindset, pinpoint their exact stage in the sales process, and engage with them earlier for increased efficiency and profitability. In this blog post, Ashwini Periyaswamy discusses four key steps to using customer journey analytics to positively impact the bottom line.

Gathering competitive intelligence as well as managing product data on partner websites is a complex and time-consuming process. eClerx Digital is a leading provider of data gathering and insights leading to faster and better informed decision making.

Our creative team are experts at creating, managing and delivering all types of page layout. Brands manage their worldwide communication in an integrated, fast and flexible way. We oversee the entire process from creation of assets management with an omnichannel and strategic vision.