eClerx Expands Global Outreach with New Delivery Center in Cairo, Egypt
NEW YORK, June 9, 2025 – eClerx Services Ltd (ECLERX.NS), a leading productized services provider, today announced the launch of a new delivery center in Cairo, Egypt. This strategic expansion strengthens eClerx’s global operations and reinforces its commitment to driving innovation and harnessing top-tier talent in high-growth markets.
The Cairo center will serve as a major expansion in technical support operations for one of eClerx’s largest telecom clients. Nestled between Africa, Europe, and Asia, this center allows eClerx to serve several of its largest clients in the US and Europe markets and provide enhanced multilingual support.
“The opening of our Cairo delivery center marks the second new country opening for eClerx this year in line with our mission to deliver seamless, tech-enabled customer care experiences to our clients,” said Kapil Jain, CEO of eClerx.
For 25 years, eClerx’s deep domain expertise and innovative technology solutions have provided clients access to enhanced customer journeys, improved our clients’ CSAT, and offered valuable insights that help them remain competitive in their industry. The addition of this center in Egypt will not only enable eClerx to offer these services to more clients across the globe, but also allow the company to leverage the wealth of talent and expertise present in this region.
“Cairo’s rich talent pool coupled with the region’s thriving tech ecosystem and its strategic geographical location make it an ideal region to invest in,” said Michael Hutchison, Head of Customer Operations at eClerx. “We are excited to take part in an area so rich with innovation and resilience, and we look forward to creating valuable opportunities for local talent while continuing to drive transformative outcomes for our global partners.”
With this new delivery center, eClerx underscores its commitment to deliver excellence, foster innovation, and strengthen partnerships with both its clients and the local community.
For more information about eClerx’s services and global delivery centers, please visit www.eclerx.com.
About eClerx
eClerx provides business process management, automation, and analytics services to a number of Fortune 2000 enterprises, including some of the world’s leading financial services, communications, retail, fashion, media & entertainment, manufacturing, travel & leisure, and technology companies. Incorporated in 2000, eClerx is today traded on both the Bombay and National Stock Exchanges of India. The firm employs more than 19,000 people across Australia, Canada, France, Germany, India, Italy, Netherlands, Peru, Philippines, Singapore, Thailand, the UK, and the USA.
Media contact
Prathibha Das
Head-Brand & Corporate Marketing
Prathibha.das@eclerx.com
CLX Europe Launches New Creative Content Studio in Paris Focused on 3D Scanning Technology
PARIS, June 17, 2025 – CLX Europe, an eClerx company, introduced its new content creation studio in Paris, France today, during its participation in Viva Technology 2025 (June 11–14), Europe’s premier technology event.
Through CLX Europe’s partnership with ALLSIDES Media (previously Covision Media), this cutting-edge studio leverages generative AI, high-resolution 3D scanning, and creative expertise to seamlessly create digital content production for luxury fashion brands and eCommerce players.
“The investment in the new Paris studio reflects our commitment to this iconic market and its most prestigious brands,” said Scott Houchin, CEO of CLX Europe. “We are excited to introduce this revolutionary service to our luxury fashion and eCommerce brands and help them redefine how they approach content creation.”
“We’re excited to partner with CLX Europe and bring our AI-powered 3D scanning solutions to the heart of Paris,” said Franz Tschimben, CEO of ALLSIDES Media.
Operational since February 2025, the studio deploys ALLSIDES technology to create immersive, photorealistic content that enhances digital storytelling and engagement. With this digital-first approach to creative content production, the Paris studio will be able to offer:
- Automated 3D asset production: Re-lightable, reality-grade models with minimal manual intervention
- Scalability and speed: High-volume, customized content creation for fast-paced digital demands
- Omnichannel integration: Assets optimized for eCommerce, social media, AR/VR, and virtual try-ons
This approach will also further CLX Europe’s mission for more sustainable practices, dramatically reducing waste and greenhouse gas emissions for clients without sacrificing quality.
“This new studio in Paris is a milestone in our journey to blend creativity and sustainability,” said Luca Ripamonti, Managing Director, CLX France and Suisse. “Our goal has always been to craft unique, unforgettable content experiences, and with this photorealistic 3D scanning technology, we will be able to break new ground in visual content creation.”
With over 50 years of expertise in media production and management, CLX Europe blends precision and creativity to deliver immersive digital experiences for luxury brands. The addition of the Paris studio will not only allow CLX Europe to offer realistic-grade content production for luxury brands, but also open the door for the creation of groundbreaking 3D assets.
About CLX Europe
CLX Europe, an eClerx company, supports global brands, retailers, and agencies in creating, managing, and delivering digital content across multiple channels. With over 50 years of expertise, CLX Europe specializes in leveraging cutting-edge technology to meet the evolving needs of luxury, retail, automotive, and industrial sectors. For more information, visit www.clxeurope.com.
About ALLSIDES Media
ALLSIDES Media is an Italian technology leader in 3D scanning, specializing in mass production of reality-grade, relightable digital twins. Trusted by Inditex Group, NUREG and Adidas, Quad, Meta and other brands, retailers and tech companies, ALLSIDES Media’s innovative solutions are reshaping the future of digital content creation. For more information, visit www.covisionmedia.ai.
Media contact
Stefano Anselmi
Head of Digital Content
Stefano.Anselmi@eclerx.com
EcoVadis Silver for Global Sustainability Performance
eClerx honored with the prestigious Financial Express CFO Award in the Medium Enterprises Segment – Services Sector
Decoding Prime Day 2025 — What Leaders Must Learn to Win the Next Big Event
Insights: From Dominance to Disruption
Amazon’s Prime Day 2025 shattered records yet again, but behind the headlines is a more complicated story for brands. Across the US, UK, and UAE, category leaders faced stiff competition from rising challengers, regional preferences shifted in unexpected ways, and value-driven players grabbed more visibility than ever.
To help brands make sense of what really happened and what it means for their strategy going forward, eClerx used Market360, our AI-powered digital shelf analytics platform, to analyze eight key product categories. From surprising regional standouts to post-event shakeups, here are the biggest takeaways from Prime Day 2025.
Prime Day 2025 Disrupted the Digital Shelf
- Category leaders like Sony, Samsung, and Adidas lost ground to challengers, budget brands, and house brands.
- Regional trends were wildly different; what worked in the US flopped in the UK or UAE.
- Post-event is the new battlefield: smaller players gained the most visibility after Prime Day ended.
- Price sensitivity is up — value and marketplace-led brands thrived.
- The digital shelf is more volatile than ever; defending visibility requires ongoing monitoring, regionalized campaigns, and aggressive post-event strategy.
Key Takeaway: The winners of Prime Day 2026 are already planning. Don’t wait.
Prime Day 2025 Breaks Records (Again):
Record Sales:
The $24.1 billion in sales is higher than all previous Prime Day events and even surpasses online spending for Black Friday in 2024. (1)
Extended Event:
The four-day format contributed to the record sales, with a strong performance in the latter days of the event. (2)
Category Breakdown: Who Won and Who Lost
In our report conducted by Market360, Prime Day 2025 revealed surprising shifts in category performance across the US, UK, and UAE. Here’s a look at the winners, the challengers, and what it means for your next move.
Electronics: Leaders Under Fire
- Headphones: Sony held its lead in the US/UK, but JBL and Soundcore stole share in the UAE. Beats emerged as a serious US contender.
- Smartphones: Samsung started strong but crashed post-event as Google, Xiaomi, and Motorola surged.
- Laptops: HP stayed on top, but budget brands like jumper and ASUS gained traction, especially after discounts ended.
- TVs: Amazon-owned INSIGNIA dominated the US, showing just how much power retailer brands now wield.
Takeaway: Don’t assume your lead will last. Upstarts and house brands are coming for you, so be ready to defend proactively.
Fashion: Fast, Fragmented, Fierce
- Dresses: In the US, Anrabess’ share was cut in half post-event as Zesica and unbranded players climbed. The UAE saw a similar story with Generic brands taking 15% share.
- Men’s Shoes: Skechers held firm globally, while Adidas stumbled in the UK and smaller brands like Bruno Marc and Demix moved up.
Takeaway: Fashion churns fast. Regional creative and ongoing SEO are table stakes to keep your spot.
Industrial: Wide Open
- Cleaning Supplies: Dettol led in the UK and Jif in the UAE, but US visibility was scattered among Lysol, Swiffer, Amazon Basics, and Scrub Daddy.
- Safety Gear: NoCry led the US, Oregon led the UK, but UAE remained fragmented with no clear winner.
Takeaway: No one’s consolidated this space yet. Act now to stake your claim in this market.
What These Findings Mean for 2026 and Beyond
Product category leaders can no longer rely on brand equity alone. Rising competition, regional fragmentation, and growing price sensitivity are reshaping the eCommerce battlefield, and brands that fail to adapt risk losing visibility when it matters most.
So, what should brands take away from this year’s results?
- Think local, not just global: Success looked very different in the US, UK, and UAE. Brands that invested in hyper-local campaigns and assortment were the ones that outperformed.
- Don’t stop at the event: In many categories, challengers gained the most ground after Prime Day ended, proving that post-event campaigns are just as critical as day-of visibility.
- Keep an eye on the disruptors: JBL, Google, Generic brands, and other emerging players proved even niche competitors can topple big names if you’re not paying attention.
- Cater to value-conscious shoppers: Budget-focused and marketplace-led brands made big strides in several categories, a clear sign that shoppers are more price-sensitive than ever.
- Defend your digital shelf: With visibility so volatile, ongoing SEO, monitoring, and competitive intelligence are essential to hold your position and react quickly.
Prime Day 2026 will be here before you know it. The brands that win next year will be the ones that start planning today with data-driven, regionally tailored, and always-on strategies that reflect how consumers actually shop in real-time.
Powered by eClerx: Stay Ahead of the Curve
Prime Day 2025 proved just how quickly market dynamics can shift, and how easy it is for product category leaders to lose ground. With eClerx’s AI-driven digital shelf analytics solution – Market360 – you can monitor your brand’s digital shelf in real time, uncover regional trends, track emerging challengers, and optimize your strategy before, during, and after the next big event.
Don’t wait for the next Prime Day to gain valuable business insights. Your competitors are already planning for 2026. Are you?
References:
- Danziger, Pamela. “Prime Day Summer Sales Event Tops Forecasts To Reach $24.1 Billion In Online Sales.” Forbes, 12 July 2025
- James, Dani. “Amazon Once Again Touts ‘Record’ Prime Day Sales.” Retail Dive, 15 July 2025
