Data & Analytics

What We Do

Featured insights

Data & Analytics

Data is exploding at an unprecedented pace as digital channels multiply and customer behaviors shift. Fragmented data not only slows decisions but can also be overwhelming. That’s why unifying this data is crucial for strengthening customer engagement, streamlining operations, and unlocking measurable outcomes that boost growth and customer impact.

At eClerx, we leverage AI for data analytics, turning vast streams of data into clarity with our expertise in data science and Machine Learning. We surface actionable insights and trends, while ensuring privacy and compliance are top priority. Our AI-infused value chain delivers proven ROI, revenue, and cost efficiencies to some of the world’s most reputed Fortune 500 companies, as well as leaders and hyper-growth clients across industries.

overview

20%

increase in ROI through attribution and media mix models

12%

higher CLV for high-value segments through AI-driven targeting

$ 11M

cost reduction through improvements in customer support ecosystems for a client

$ 125M

uplift over 3 years of digital marketing transformation for a client
Data & Cloud Engineering
Data & Cloud Engineering
Build a future-ready enterprise data ecosystem, with last-mile orchestration and implementation roadmaps. Leverage eClerx’s experienced consultants to build data lakes and data marts, set up and migrate on-premise or cloud infrastructure, or work with your team on data strategy.
Customer Analytics
Customer Analytics
Optimize end-to-end lifecycles from acquisition to loyalty, integrating AI in customer engagement solutions to develop customized behavioral profiles and audience management strategies. Enhance customer journeys through deep analytics, orchestrated touchpoints, and a tech stack that gives you insights into buying patterns, repeat visits, and feedback, so you can drive higher lead conversion, and acquire customers at lower costs.
Sales & Marketing Analytics
Sales & Marketing Analytics
Achieve higher ROI with improved marketing spends and campaigns across channels. Deploy martech implementation, multi-touch attribution models, media mix and more, to improve funnel KPIs like traffic, lead conversion rates, bounce rate, and see the direct impact on bottom line revenue.
Care & Support Analytics
Care & Support Analytics
Deliver higher customer satisfaction without increasing spends with eClerx’s solutions for support operations. Build an omnichannel support ecosystem across calls, chat, self-help, next-gen chatbots, virtual agents, and agent assist solutions. Improve performance and reduce issues, dispatches, and repeat contacts using call mining, quality and compliance monitoring, voice of customer analytics, and sentiment analysis.
QA360
QA360
Review how your team interacts with customers across calls, chats, and emails, applying AI-powered sentiment analysis to highlight potential trouble areas. QA360 gives you digital customer experience analytics to improve service without needing to manually check every conversation.
eClerx Market360™
eClerx Market360™
Access real-time views of what’s happening in your industry, tracking pricing, marketplace management, and promotions. Compare market data with internal numbers, see pricing intelligence solutions, and adjust digital shelf strategy quickly.
GenAI360
GenAI360
Easily create marketing content that is consistent, creative, and designed to fit your audience and platform. Deploy an AI-powered marketing automation platform to run campaigns, update product pages, or create customer support content without the extra manual work.
CX360
CX360
Improve every part of the customer experience with unified dashboards and deep insights. Apply customer journey analytics to understand how people move through your service, and make fast improvements that lead to better omnichannel customer experiences.
Banking, Financial Services & Insurance
Banking, Financial Services & Insurance
Track how well your brand services are performing, while staying compliant with industry rules. Get clear reports and dashboard exclusively for BFSI services, so you can spot risks and quickly respond to regulatory changes in the finance and capital markets.
High-Tech
High-Tech
Understand how users engage with your brand, which features are used most, and how launches perform across channels. Get customer data analysis in visual reports to improve communications and support users more effectively.
Retail & Consumer Goods
Retail & Consumer Goods
Keep customers coming back by giving them what they want. Get real customer engagement analytics that shows you where to change pricing, run promotions, and improve conversions. With competitive intelligence, retail and consumer goods brands can stay competitive without losing margins.
Telecom, Media & Entertainment
Telecom, Media & Entertainment
Turn data into customer engagement analytics and apply data visualization services to clearly view patterns and preferences. By integrating advanced AI in customer engagement, you can stay ahead of churn, and boost engagement across channels.
Manufacturing & Distribution
Manufacturing & Distribution
Simplify digital marketing for manufacturing industry brands. Get a clear picture of inventory levels, order status, return patterns, and delivery times. Our manufacturing data analytics offers the information you need to easily meet demand without overstocking or delays.
Fashion & Luxury
Fashion & Luxury
Keep up with the latest trends with timely, useful insights that indicate changes in customer preferences. Track the most popular trends in digital fashion, see valuable customer journey analytics and leverage marketing analytics services to understand how global fashion and luxury marketing campaigns are performing.

Partner ecosystem

  • Adobe Solution Partner
  • Aws
  • Azure
  • Databricks
  • Google Analytics
  • Google Cloud
  • Palantir
  • Salesforce
  • Snowflake

Featured insights

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Mind the Gap: Closing the gap between martech stacks and activation
Most organizations have sophisticated insights, but cannot act on them due to broken activation architecture. The eClerx report explores why.
Read the report
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