Transforming digital shelf intelligence with AI for a multinational semiconductor brand
A leading global semiconductor manufacturer partnered with eClerx to gain faster, deeper visibility into digital shelf performance across key markets. By deploying our AI-powered Market360 platform, the client accelerated market opportunity detection by 80%, enabling smarter decisions and helping secure approximately 25% share of shelf in priority markets.
Headquartered in the United States, this high-tech manufacturer is one of the world’s leading manufacturers of semiconductors and computer hardware, serving industries ranging from data centers to AI innovation and gaming. With a history of market-defining firsts and a consistent rank in the top 200 on the Fortune 500 list, the company relies heavily on accurate, timely market intelligence to retain its competitive edge.
Over time, however, the organization’s existing data-capture processes were becoming increasingly inefficient. Retailer site restrictions, evolving security controls, and aggressive website blocking significantly limited the breadth and depth of accessible digital shelf data.
With fragmented and inconsistent inputs, teams struggled to analyze product and brand performance with confidence, slowing the ability to react to market shifts. To restore visibility and enable faster, data-driven decisions, the client needed a more advanced approach to gather meaningful market and retail intelligence at scale.
The challenge
Data is the lifeblood of the high-tech industry in today’s digital age. With both the marketplace and customer preferences in a constant state of change, this information allows these manufacturers to gauge feedback on their products, quickly modify their pricing and strategies, and maintain their positioning in a competitive market.
But collecting this data is easier said than done. Many brands and marketplaces have implemented aggressive website security to prevent data harvesting, making it increasingly difficult for organizations to gain the insights they need. The client was searching for a solution that could help them capture relevant market and retail data and improve their standing on the digital shelf.
Limited data inflow:
- Anti-scraping measures enforced by competitors limited data volumes
- Teams could only work off small or older data sets
Poor visibility into customer journeys
- Limited data sets prevented accurate assessments of product and brand performance
- Potential market opportunities and customer feedback went unnoticed
Impact to market share
- Competitors could take advantage of key trends earlier
- Lack of scalability let rival brands move into other regions and markets
Our strategy
eClerx introduced Market360, a proprietary digital shelf analytics platform that would improve the quality and quantity of insights. Featuring data visualization, market monitoring, competitive analysis, and performance tracking capabilities, Market360 leverages AI and machine learning to collect, process, and analyze immense amounts of data and quickly deliver recommendations on digital customer journeys.
For our client, the tool was set up to monitor the following KPIs:
- Product availability
- Price and promotion
- Share of search and share of shelf
- Ratings and reviews with sentiment analysis
- Content compliance
Each of these KPIs were monitored weekly across seven countries, 45 retailer sites, and four product lines: Central Processing Units (CPUs), Graphics Processing Units (GPUs), notebooks, and desktops. Once this information was collected, Market360’s customizable dashboards allowed the client’s teams to quickly analyze key trends and identify market opportunities to make more informed business decisions.
As this data began to flow into our client’s organization, eClerx’s Digital Marketing Services established a data mart built for their ongoing and future campaigns. After it was implemented, this system was able to help our client analyze their campaign journeys, better identify levers that contributed to any successful campaigns, and from there develop a framework to scale these marketing pushes in the future.
The results
Transforming the client’s data capturing and analysis process, eClerx and Market360 were able to significantly improve the quality and quantity of insights the client’s teams could access.
The results:
- 80% faster identification of market opportunities
- 90%+ content compliance across products
- 5.0 average customer rating attained across SKUs
- 20–25% share of shelf achieved in top markets
The client continues their partnership with eClerx even today. With the recent updates to Market360, the platform now deploys Agentic and Generative AI features to help clients achieve even greater success as the semiconductor market continues to evolve.
