Case study | 6 mins read
A leading global semiconductor manufacturer partnered with eClerx to gain faster, deeper visibility into digital shelf performance across key markets. By deploying our AI-powered eClerx Market360™ platform, the client accelerated market opportunity detection by 80%, enabling smarter decisions and helping secure approximately 25% share of shelf in priority markets.
Headquartered in the United States, this high-tech manufacturer is one of the world’s leading manufacturers of semiconductors and computer hardware, serving industries ranging from data centers to AI innovation and gaming. With a history of market-defining firsts and a consistent rank in the top 200 on the Fortune 500 list, the company relies heavily on accurate, timely market intelligence to retain its competitive edge.
Over time, however, the organization’s existing data-capture processes were becoming increasingly inefficient. Retailer site restrictions, evolving security controls, and aggressive website blocking significantly limited the breadth and depth of accessible digital shelf data.
With fragmented and inconsistent inputs, teams struggled to analyze product and brand performance with confidence, slowing the ability to react to market shifts. To restore visibility and enable faster, data-driven decisions, the client needed a more advanced approach to gather meaningful market and retail intelligence at scale.
The challenge
Data is the lifeblood of the high-tech industry in today’s digital age. With both the marketplace and customer preferences in a constant state of change, this information allows these manufacturers to gauge feedback on their products, quickly modify their pricing and strategies, and maintain their positioning in a competitive market.
But collecting this data is easier said than done. Many brands and marketplaces have implemented aggressive website security to prevent data harvesting, making it increasingly difficult for organizations to gain the insights they need. The client was searching for a solution that could help them capture relevant market and retail data and improve their standing on the digital shelf.
Limited data inflow:
- Anti-scraping measures enforced by competitors limited data volumes
- Teams could only work off small or older data sets
Poor visibility into customer journeys:
- Limited data sets prevented accurate assessments of product and brand performance
- Potential market opportunities and customer feedback went unnoticed
Impact to market share:
- Competitors could take advantage of key trends earlier
- Lack of scalability let rival brands move into other regions and markets
Our strategy
eClerx introduced its proprietary digital shelf visibility and analytics platform, eClerx Market360 that would improve the quality and quantity of insights. Featuring data visualization, market monitoring, competitive analysis, and performance tracking capabilities, the platform leverages AI and machine learning to collect, process, and analyze immense amounts of data and quickly deliver recommendations on digital customer journeys.
For our client, the tool was set up to monitor the following KPIs:
- Product availability
- Price and promotion
- Share of search and share of shelf
- Ratings and reviews with sentiment analysis
- Content compliance
Each of these KPIs was monitored weekly across seven countries, 45 retailer sites, and four product lines: Central Processing Units (CPUs), Graphics Processing Units (GPUs), notebooks, and desktops. Once this information was collected, eClerx Market360’s customizable dashboards allowed the client’s teams to quickly analyze key trends and identify market opportunities to make more informed business decisions.
As this data began to flow into our client’s organization, eClerx’s team established a data mart built for their ongoing and future campaigns. After it was implemented, this system was able to help our client analyze their campaign journeys, better identify levers that contributed to any successful campaigns, and from there develop a framework to scale these marketing pushes in the future.
Key digital shelf metrics every brand should track
eCommerce analytics dashboards can track dozens of metrics, yet teams still struggle to explain why a product page lost visibility last week. In this engagement, we introduced a focused set of digital shelf metrics to create the insights that would be most useful:
| Metric | Description |
|---|---|
| Availability | If a SKU is out of stock on a retailer’s site, everything else takes a back seat. Track availability by retailer and market, rather than looking at the numbers in aggregate. |
| Price and promotion | Keep an eye on your prices across resellers, as well as the prices and promotions competitors are running. In categories like GPUs, even a small price difference can quickly affect market share. |
| Search visibility and shelf presence | Look at how often your products show up on the first page of category searches and how much space they take up there. It’s one of the clearest ways to see how visible your products are online. |
| Ratings and reviews | Look beyond the star rating. Track rating trends and customer feedback to spot recurring issues. |
| Content compliance | Check whether each retailer listing has the correct title, images, specifications, and copy. Non-compliant pages are harder to find and tend to convert worse when customers do find them. |
Turning digital shelf data into actionable insights
Once data is collected, the real challenge is getting channel or merchandising teams to act on it. A few factors made the difference in this engagement:
- Setting a cadence and sticking to it: The client reviewed the data weekly across every country, retailer, and product line, using the same definitions each time. Trends become clearer when the way you measure them stays consistent.
- Segmenting before summarizing: A global average can hide what’s really happening. For example, strong shelf share in three markets and a decline in another. The dashboards let the client break down the data by region, retailer, and product line without relying on an analyst each time.
- Giving every metric an owner: Content compliance sat with the content team, price gaps with channel managers, and review sentiment with product teams. If no one owns a metric, it gets noticed but rarely acted on.
- Connecting it to campaign data: The data mart connected digital shelf metrics to campaign performance, so the client could see which levers actually moved availability, ratings, or share, and repeat them.
Read our blog about how our team of experts helps clients turn data into action.
The result
By transforming the client’s data capturing and analysis process, eClerx was able to significantly improve the quality and quantity of insights the client’s teams could access.
The results:
- 80% faster identification of market opportunities
- 90%+ content compliance across products
- 5.0 average customer rating attained across SKUs
- 20–25% share of shelf achieved in top markets
How eClerx can help
eClerx combines digital commerce expertise, data intelligence, and technology to help brands understand and improve performance across complex retail ecosystems. With its digital shelf analytics platform eClerx Market360™, it now deploys Agentic and Generative AI features to help you achieve even greater success as the semiconductor market continues to evolve.
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