A leading global sportswear retailer grew campaign sales by 10% and lifted Page 1 Share of Search by 5% in APAC and the EU after partnering with eClerx to track its eCommerce visibility across its retail stores with eClerx Market360™.

Selling a vast range of products through 90+ retail sites worldwide, the retailer needed comprehensive monitoring and optimization of its digital shelf presence to get a daily read on how its products appeared to shoppers and how they stacked up against competitors.

The challenge:

The client faced challenges in monitoring and optimizing their digital shelf presence across multiple channels and geographies. Rapid changes in product visibility, availability, pricing, and content compliance on online marketplaces made it difficult to identify opportunities and address gaps. Additionally, the lack of insights into competitor positioning on eCommerce platforms hindered the client’s ability to make informed decisions and improve customer engagement.

Our strategy

eClerx implemented its proprietary AI-powered digital shelf analytics platform, eClerx Market360,designed to provide real-time insights and actionable recommendations.

With consumer brands, time is always of the essence. eClerx was expected to go live as soon as possible. Our team implemented a phased approach starting with 20 retail sites on the platform and ultimately onboarding 90+ sites within 3 months.

Project managers, business analysts, technology leads, and operations leads from both sides were involved at various stages of the project to ensure all client business needs were met and the project went live as planned.

The platform addressed three core areas of the client’s eCommerce operations:

1. Transforming digital shelf performance

eClerx Market360 provided visibility into key digital shelf KPIs, including:

• Product availability
• Full-price share
• Content compliance
• Share of search
• Share of navigation
• Ratings and reviews

Here’s how the platform turned these metrics into actionable insights:

• Automated data capture and standardization: Captured, cleansed, and standardized data from 90+ retail sites globally, with daily refreshes.
• Centralized performance monitoring: Provided customized dashboards and modules aligned with the client’s KPIs, including performance metrics, trend analysis, and digital shelf scorecards.
• Enabled trend analysis: Maintained historical data to help users identify performance trends and changes over time.
• Delivered timely alerts: Automated KPI alerts to help users identify issues and take timely action.
• Supported flexible analysis: Enabled users to apply global, campaign, and saved-profile filters to analyze performance based on specific business needs.

2. Improving the customer journey and conversion

On a partner’s site, eCommerce conversion optimization starts with what shoppers see. eClerx Market360 helped the client monitor the digital touchpoints that influence the shopper experience across partner retail sites. Here’s how:

• Search and browse: Share of search and share of navigation showed where products ranked in retailer search and category pages, which is eCommerce SEO on sites the client doesn’t own.
• Product pages: Content compliance monitoring held each listing to brand and channel guidelines, making product page optimization measurable SKU by SKU.
• Reviews: Review tracking showed whether syndicated reviews were consistently displayed across key accounts.
• Stock and price: Daily availability and pricing data helped identify stock-outs and pricing discrepancies that could affect the purchase experience.

Customized filters, geo-specific user access, and tailored reporting enabled teams across markets to analyze these signals based on their specific requirements.

3. From search visibility to revenue growth

eClerx Market360 connected search visibility with the availability and pricing factors that influence eCommerce revenue growth. Here’s how:

• Campaign keywords: Daily monitoring tracked Page 1 visibility for priority products while campaigns were active, providing a clearer view of search performance during key promotional periods.
• Availability: Product availability was monitored alongside search rankings to identify instances where strong visibility was not supported by in-stock products.
• Price and margin: Pricing compliance monitoring identified pricing discrepancies and extended discounts across selected marketplaces, while full-price share provided visibility into the proportion of the product range sold without discounts.
• Actionable insights: Insight packs and customized scorecards brought these signals together to help teams identify trends, prioritize opportunities, and make data-driven eCommerce decisions.

The platform was supported by an on-premises deployment, API-based data export, automated data standardization, and a structured quality audit framework to support consistent data delivery and platform performance.

The result

The client gained greater visibility into product availability, pricing, content quality, search presence, and campaign execution across its key retail accounts. With these areas monitored through a centralized platform, the client could identify gaps faster, respond to marketplace changes, and make informed decisions about product and campaign performance.

Visibility is not the only benefit of a solution like eClerx Market360. Our team of experts help turn intelligence into action, and close the gap between receiving data and actually acting on it. Read our blog to find out more about transforming digital shelf data into a growth operating model.

The solution also helped create a more consistent eCommerce experience across partner sites. Improved control over product content, pricing, and syndicated reviews supported stronger brand representation, while greater visibility into campaign performance helped the client respond more effectively to opportunities across APAC and EU markets.

Key results achieved:

• 12% improvement in SKU availability across key accounts
• 7% QoQ increase in sales for high-priority products
• 5% increase in Page 1 Share of Search across APAC and EU
• 10% increase in campaign-period sales
• 90% average content compliance across top accounts
• 6% improvement in pricing compliance
• 90% of SKUs on key accounts consistently displaying syndicated reviews
• 99% data accuracy across eClerx Market360
• 99% platform uptime
• T+1 daily data delivery for timely performance monitoring
• 200+ active users supported on the platform
• <10-second page load time
• 100% data delivery timeliness

How eClerx can help

eClerx Market360™ is a proprietary digital shelf analytics platform built by industry experts for brands, manufacturers, retailers, and distributors who prefer low-code digital shelf analytics with ready-to-consume reports and flexibility to customize, backed by fully managed services. It offers diagnostic tools for digital shelf monitoring and optimization that delivers key actionable insights in real time.

It enables data-driven decisions by analyzing performance metrics across customer touchpoints, from brand awareness to consideration to conversion, across eCommerce channels. With a simple, customizable setup, it also provides access to global data, dedicated support from eCommerce experts, and enterprise-level security.