Client:
The client is a global leader in the distribution of electronic components and embedded solutions that cater to a wide range of industries, including aerospace, automotive, industrial, and telecommunications.
Challenge:
The client came to eClerx looking for help improving their brand’s overall efficiency in monitoring market trends in an effort to maintain their position as a market and supply chain leader.
Despite their commitment to innovation and customer service helping them navigate the complexities of their market, the increased speed at which the client’s industry began to move at made it increasingly difficult for their organization to track their product availability, pricing, and promotions across vendors and regions. Furthermore, their costly manual data capturing processes further complicated matters, resulting in inconsistent product information and competitive data that lead to lower match rates and a hindered their ability to make informed business decisions.
Solution:
To enhance the efficiency and quality of the client’s market intelligence, eClerx deployed DataEdge360, our proprietary AI-powered Data-as-a-Service solution, to improve their current data collection process.
Automating the assortment scraping process, DataEdge360 began to track information for over 40 million SKUs across North America, EMEA, and APAC regions. Updated each quarter, this allowed for the delivery of essential product attributes such as pricing, inventory, and lead time for our client, helping them gain a deeper understanding of the current trends in their market. Additionally, DataEdge360 was also set to provide monthly SKU alignment with competitor catalogs and weekly price checks for any matched SKU, ensuring the client’s pricing strategies were kept up-to-date while also improving price comparisons.
Once this data and information was collected, DataEdge360 automatically exported them throughout the client’s organization, further supplemented by the delivery of quarterly insights packs that offered valuable analysis on price positioning, inventory trends, and lead time fluctuations.
Impact:
The implementation of DataEdge360 within the client’s organization resulted in:
- +4% Increase in Year-Over-Year Revenue
- 10% SKUs Repriced to Provide Increased Revenue
- Over 85% Faster Identification of Market Opportunities
With DataEdge360 transforming their organization’s approach to competitor analysis and pricing strategies, the client was able to maintain and grow their competitive edge in their industry. Impressed with the results given, the client decided to continue leveraging eClerx’s expertise and DataEdge360 so they can better identify and act on market trends in the future.