Published in: Tech.eu | September 21, 2022

In a discussion with Tech.eu, Nikesh Prasad, Head of APAC Digital at eClerx, shared insights on steering businesses through the complexities of digital transformation. With over two decades of experience, Prasad emphasized the shift from isolated digital services to interconnected strategies that address evolving customer engagement channels, including social commerce and the Metaverse.

Prasad highlighted the importance of aligning digital initiatives with core business objectives. He advocates for identifying the root of business challenges before selecting appropriate technological solutions, cautioning against developing products without clear use cases. Prasad also expressed a preference for adopting existing best-in-class technologies over building new ones from scratch, allowing companies to focus on their primary competencies.

Read the interview here