Client: 

A global sporting goods leader.

Challenge: 

The client wanted to modernize its digital shelf across 400+ retail sites in 45 countries to improve pricing, inventory management, and competitive positioning. However, multiple challenges stood in the way of scaling digital commerce growth.

Competition from established brands without access to precise competitor insights limited differentiation. Product content was inconsistent across global markets, leading to poor conversion rates and suboptimal brand experiences. Scattered data across Sales, Operations, Marketing, and Supply Chain created manual workflows and operational delays, while COVID-19 disruptions to inventory heightened the urgency for a stronger digital strategy.

At the same time, integration complexity across fragmented digital shelf platforms created reactive responses, inconsistent pricing, and limited scalability — all of which made it difficult to unify insights and drive growth at a global level.

Solution: 

eClerx partnered with the client to deliver a comprehensive digital transformation using Adobe Experience Cloud, building scalable intelligence and actionable insights to power digital commerce.

We created unified digital shelf analytics with 10+ persona-based dashboards offering predictive insights and scenario simulations to sharpen competitive positioning. A comprehensive data ecosystem was developed by integrating a sourcing engine with sales data, product health metrics, pricing snapshots, and compliance monitoring.

To scale adoption, a harmonized intelligence architecture was established across 30+ teams, supported by guided onboarding for 300+ users and bolt-on analytics accelerators. Strategic automation levers were added, including automated compliance checks, 15+ KPI tracking, and Price Pack Promo optimization with proactive risk alerts.

Finally, AI- and ML-powered models were deployed for pricing, content optimization, and NLP-driven product review analysis. Robotic Process Automation (RPA) enabled syndication at scale, ensuring fast execution and global consistency.

Impact: 

• $100M+ incremental revenue unlocked through digital shelf optimization
• 20% improvement in global SKU availability
• 10% increase in share of search through better strategic positioning
• 9% sales growth for new product launches

Through AI-driven shelf optimization and end-to-end digital ecosystem integration, eClerx enabled the client to enhance competitiveness, unlock revenue, and scale digital commerce globally.