Media article | 1 min read
September 3, 2025
Published in: Total Retail | September 3, 2025
Total Retail featured Scott Houchin, CMO and Head of Fashion & Luxury at eClerx, to explore how AI is changing the retail game.
From personalized shopping recommendations to digital twin technology, Scott explains how AI-powered solutions are already redefining how brands interact with customers. He also highlights the role of digital shelf strategy in optimizing online product visibility and how retail store analytics help improve in-store operations and customer experiences across platforms.
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