eClerx was proud to take part in B2B Online 2025 in Chicago, in April 2025. The event brought together leaders and practitioners from manufacturing and distribution to discuss how companies are adapting to changes in how buyers research, compare, and purchase products.

Across three days of sessions, discussions, and live demonstrations, attendees explored practical ways to improve visibility across sales channels, strengthen pricing discipline, and support better selling decisions with clearer information.

Here are several key takeaways our team gained over the course of the event:

●   Improving visibility and consistency across sales channels

Speakers discussed the importance of making sure products are easy to find and clearly presented across platforms. Inconsistent listings and missing information were highlighted as common challenges that directly impact sales. The focus was on creating a more consistent experience across channels so customers can make confident buying decisions.

●   Using data and customer insights to guide decision-making

Roundtable discussions explored how better use of competitor and product information can help sales teams recommend suitable alternatives and identify new selling opportunities. These approaches support stronger upsell and cross-sell conversations while helping teams respond more effectively when products are out of stock or unavailable.

●   Closing pricing gaps and protecting revenue

Sessions highlighted how small pricing issues across channels can lead to lost revenue over time. Attendees discussed ways to spot and fix these gaps before they impact sales performance. The takeaway was clear that consistent pricing helps protect margins and builds trust with customers.

●   Supporting sales teams with clearer tools and information

Live demonstrations showed how giving sales teams access to clearer and more timely information improves daily decision making. Attendees agreed that simple and reliable tools help teams move faster, reduce guesswork, and focus on winning back lost sales.