Case study | 3 mins read
A company at the center of the world’s data ecosystem—powering the storage and accessibility of massive volumes of information across cloud, edge, and enterprise environments—set out to modernize how its digital content was created and managed. As data growth accelerated and digital engagement became increasingly critical, the organization needed a faster, more scalable way to deliver consistent experiences across regions.
eClerx partnered with the organization to transform how digital content was built and managed. By simplifying content creation, reducing operational complexity, and building a flexible digital foundation designed to support future personalization and growth, the organization brought its digital foundation into the future.
Over time, older systems and custom-built components made it difficult to scale content efficiently. Different regions used different approaches, leading to duplicated work, higher costs, and slower updates across digital properties.
The challenge
Operating at global scale, the company relied on its website to serve customers across multiple regions and digital channels. However, legacy systems and heavily customized components made it difficult to scale content efficiently. Regional teams used different approaches, leading to duplicated effort, inconsistent experiences, and rising maintenance costs.
Despite investing in the best Adobe platforms, the company’s legacy content components could not easily move into the modern Adobe environment, creating gaps between regions and slowing down content updates.
Content updates often required technical intervention, slowing delivery and limiting the ability of content teams to work independently. As demand increased, the organization needed a more standardized, reusable, and reliable content model.
Key challenges included:
- Limited ability to reuse content across regions
- High maintenance effort due to custom code
- Inconsistent digital experiences and brand execution
Our strategy
eClerx implemented a streamlined, scalable content strategy centered on Adobe Experience Manager. The approach focused on establishing a strong digital foundation with clear standards and guardrails to enable faster, safer updates.
A shared library of modular, reusable content components was introduced, allowing regional teams to assemble pages quickly while maintaining consistency. Legacy content was carefully migrated into AEM, and digital assets were unified into a single system to improve reuse, governance, and efficiency.
The result was a simplified content ecosystem that empowered teams to move faster—without increasing complexity or risk.
The results
By modernizing its content foundation, the organization achieved measurable improvements in speed, cost efficiency, and consistency across digital channels.
Results included:
- 45% reduction in overall costs by minimizing custom development
- 12% increase in content delivery speed through reduced errors and rework
- 8% fewer security issues due to a more stable, governed platform
With this foundation in place, the company is now positioned to scale digital experiences globally and activate future personalization and real-time engagement capabilities.
As a Adobe Gold Solution Partner, in Adobe’s approved partner program, eClerx is able to implement the full Adobe Suite. For this engagement, the work focused on Adobe Experience Manager and preparing the content foundation to support future use with Adobe Experience Platform.
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