Media article | 1 min read
February 26, 2026
Published in: Retail Boss | January 5, 2026
In a recent article in Retail Boss, Scott Houchin, CMO and Head of Fashion & Luxury at eClerx, explores the key trends set to reshape the global luxury retail market in 2026. The piece highlights how luxury brands are redefining growth through digital acceleration, evolving consumer expectations, and the convergence of physical and immersive digital experiences.
The article underscores how AI-powered personalization, data-led clienteling, and immersive technologies are transforming the luxury shopping journey. It also examines the strategic imperative for brands to balance exclusivity with accessibility, scale craftsmanship with technology, and embed intelligence across the value chain — from demand forecasting to customer engagement — to remain competitive in an increasingly experience-driven market.
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