AI is no longer just influencing discovery. It’s now becoming the primary entry point to your brand.

AEO reflects a fundamental shift in how customers find, evaluate, and engage with products. As buyers increasingly rely on AI assistants, generative search, and recommendation engines for answers, assumptions about journeys, attribution, and conversion are changing.

AI-referred customers behave differently; they arrive with higher intent, clearer expectations, and far less patience for friction, inconsistency, or irrelevant experiences.

In this webinar, experts across eClerx, Radisson, and adidas explore how enterprise brands are responding to AEO-driven journeys changing user experience (UX) and content requirements, where existing CRO and analytics models fall short, and how leading teams are adapting their experience and measurement strategies to stay competitive.

This webinar covers:

• How AI-referred customers behave differently and how these patterns are surfacing in enterprise data
• How leading brands are redesigning UX, content, and journeys to turn AEO-driven discovery into measurable outcomes
• What CRO and customer experience (CX) leaders need to change today as AI assistants increasingly replace traditional search paths

Speakers

Raul Alvarez Barrera

Global VP, Digital, Radisson Hotel Group

eClerx

Bas Bunck

Director Consumer Experience, adidas

eClerx

Ryan Scott

Head, CRO and Analytics, eClerx

eClerx

Adam Curran

Head of Product Marketing

eClerx

Brian Warmoth

Director of Editorial & Retail

eClerx