Published in: Total Retail |May 20, 2026

In this thought leadership article, Manish Sharma, CRO & Industry Head – BFSI, High Tech, Manufacturing & Retail at eClerx, examines how retailers can transform enterprise data into a competitive advantage by leveraging artificial intelligence. The article explains that while retailers have invested significantly in data platforms, many continue to struggle with fragmented information, inconsistent customer insights, and underutilized analytics. AI presents an opportunity to unlock greater business value by connecting customer, operational, and merchandising data to improve decision-making across the retail value chain.

Manish further highlights how AI-powered insights can optimize pricing, inventory management, promotions, and personalized customer engagement to drive measurable revenue growth. He emphasizes that long-term success requires organizations to combine strong data foundations with domain expertise and operational execution rather than relying solely on technology investments. By adopting an outcome-driven AI strategy, retailers can improve profitability while delivering more relevant and seamless customer experiences.