20 ways business leaders can swiftly spot emerging cultural trends: Kapil Jain, CEO and Managing Director

Published in: Forbes | February 5, 2026

Forbes recently brought together 20 leaders to share how they spot cultural shifts before they become obvious. Sometimes it’s a client mentioning a new expectation, or a sales call revealing a shifting priority.

Our CEO & MD, Kapil Jain shared how staying close to these frontline voices helps catch cultural movements early, then acting on them with the agility that turns change into opportunity.