Client: 

The client is a leading global sportswear manufacturer. 

Challenge: 

The Director of Business Insights, leading the digital partner commerce team, was responsible for overseeing insights and analytics for over 100 websites and channel partners across 20+ countries. The team faced three major challenges in optimizing channel partner sales: 

1. Data Quality: The existing digital shelf solution, provided by an external vendor, delivered substandard data quality, limiting the team’s ability to generate actionable insights. 

2. Lack of Customization: The solution could not accommodate internal guidelines or datasets, making it difficult to tailor insights to specific business needs. 

3. Flexibility and Scalability: The fast-paced nature of digital commerce required frequent data updates during campaigns, new channel additions, and mobile app tracking, but the current system lacked the flexibility and scalability to meet these evolving demands. 

Solution: 

Impressed by the feedback from other business areas where eClerx provided analytics support, the client approached eClerx for assistance. Following a two-day workshop, eClerx proposed implementing its Market360 platform, enhanced with custom features to address the client’s unique requirements. Market360 helps brands, retailers, and manufacturers grow online revenue with variant-level data and insights. Supported by eCommerce experts, we empower your teams to make decisions at speed and scale. 

The initiative began with a cautious two-month pilot phase to thoroughly evaluate the platform’s capabilities before committing to a full global rollout. During the pilot phase, Market360 successfully addressed all the concerns raised by the client. The positive results instilled confidence to proceed with the global rollout.  

However, migrating over 340 users to the new tool posed a challenge. To ensure a smooth transition, eClerx conducted regular training sessions and workshops, integrating user feedback and incorporating specific business requirements into the solution. 

Impact: 

After the global rollout, a review meeting was held at the company’s headquarters, where the leadership team provided feedback on the improvements facilitated by Market360. The results included: 

• A 10% increase in campaign revenue, driven by improved visibility and search share. 

• A 5% boost in page one visibility across the European and Asia-Pacific markets, reflecting enhanced market presence. 

• A 7% quarter-on-quarter sales growth for high-priority products, fueling overall business growth. 

This case study highlights how leveraging eClerx’s Market360 platform empowered the client’s digital partner commerce team to overcome key challenges, resulting in tangible improvements in sales, visibility, and revenue growth across global markets.