Published in: Retail Banker International | June 9, 2026

In this thought leadership article, Mark Rubin, Associate Principal, Technology & Product Strategy at eClerx, explores how financial institutions are transitioning from periodic Know Your Customer (KYC) reviews to continuous, event-driven monitoring. As financial crime becomes increasingly sophisticated and regulatory expectations continue to evolve, banks can no longer rely solely on traditional review cycles. Instead, perpetual KYC enables institutions to continuously monitor customer profiles, identify changes in risk, and respond proactively to emerging threats through real-time data and analytics.

The article highlights the role of artificial intelligence, automation, and advanced data integration in enabling scalable perpetual KYC programs while improving operational efficiency and regulatory compliance. Sanjay emphasizes that combining technology with strong governance and domain expertise allows financial institutions to reduce manual effort, enhance customer experience, and strengthen risk management capabilities. Organizations adopting perpetual KYC as part of their broader digital transformation strategy will be better positioned to improve compliance while delivering faster, more seamless customer onboarding and monitoring.