Increasing order conversion for an industrial and MRO distributor

Client:

The client is a US based eCommerce B2B distributor.

Challenge:

The client came to eClerx for assistance in gaining additional visibility into the pricing of their competition to better capture customer demand.

As a distributor that procures numerous products from manufacturers to sell through their digital storefront, the client’s varied catalogue helped court customers no matter their need. However, this business approach also made it very difficult for their teams to monitor the product pricing of competing distributors so they in turn adjust theirs. Additionally, the lack of automation in their monitoring and analysis processes resulted in significant costs for their organization each year, as well as harming their team’s ability to scale these services.

Solution:

To enhance the efficiency and quality of the client’s market intelligence, eClerx deployed DataEdge360, our proprietary AI-powered Data-as-a-Service solution, to automate their existing data harvesting and product matching processes.

Featuring best-in-class data harvesting connectors, DataEdge360 quickly enabled automatic, scalable, and cost-effective data collection to improve the productivity of the client’s product teams. The tool also enabled the client to search for SKUs using brand names, Manufacturer Part Numbers (MPNs), or product titles. Once gathered, the results would then be validated through eClerx’s matching algorithm to identify exact and potential matches based on a calculated match score.

With the client’s organization not being as familiar with automated tools, eClerx’s Digital Marketing team created a streamlined pricing dashboard within DataEdge360 to ensure easy access to competitive data, historical price trends, inventory levels, and product availability to employees regardless of their experience with Data-as-a-Service solutions.

Impact:

The implementation of DataEdge360 within the client’s organization resulted in:

• Consistent Capture of Completive Intelligence across +70% of Product Catalogue
  
• ~4% Increase in Market Share
  
• 12% Increase in Average Order Value (AOV)

Proven to be highly successful in maintaining the client’s visibility and competitiveness online, DataEdge360 was herald as “instrumental” to their organization’s recent growth. Continuing their journey to greater successes in the eCommerce sector, DataEdge360 has become a key aspect of the client’s operations as they leverage the tool’s data-driven insights.