Powering business growth with DataEdge360 for a leading retailer

Client:

The client is a leading online marketplace and retailer in the Middle East.

Challenge:

The client came to eClerx looking for support in establishing a greater presence in the Middle East.

Offering a wide range of products and seamless shopping experiences to customers, the client quickly established themselves as a trusted online storefront in the rapidly expanding Middle Eastern eCommerce market. However, due to digital marketplaces still being relatively new in the region, their organization lacked a clear viewpoint into the products and pricing strategies of their competition. This limited market view made it difficult for the client’s teams to benchmark its product portfolio and ensure price alignment across different geographies.

Solution:

To allow a greater level of visibility into their growing market, eClerx deployed DataEdge360, our proprietary Data-as-a-Service solution, into our client’s organization to streamline their collection of critical market intelligence.

Through its automated data harvesting capabilities, DataEdge360 began to monitor over 60 million product SKUs for our client, ensuring they receive comprehensive coverage of assortment opportunities each month.

From there, DataEdge360 then provided the client’s teams a clear view of competitor catalogs and emerging trends, empowering them to make more educated data-driven decisions that drive revenue to their organization.

Impact:

The implementation of DataEdge360 within the client’s organization resulted in:

• 80% Increase in Assortment Size Year-Over-Year
  
• 100% of Annual Revenue Targets Met
  
• Improved Mapping of Sellers to Grow Top Brand catalog & Increase Private Label Offerings

The results delivered by DataEdge360 has been instrumental in reshaping not only the client’s store, but the online retail landscape in the Middle East as a whole. Thankful for their increased market view and seller mapping capabilities, the client is excited to continue utilizing DataEdge360 as they continue their growth in this burgeoning market.