Providing pricing and assortment gains for a packaging supplier

Client:

The client is a premier supplier of packaging solutions, offering a diverse range of packaging products and services across several industries like food and beverage, pharma, and personal care.

Challenge:

The client faced several obstacles in maintaining its competitive edge in their rapidly changing market, and came to eClerx for improved data and information gathering.

Operating for well over a century, the client’s global footprint and expertise in design, engineering, and logistics, ensured them a strong market presence for many decades. However, as their market began to embrace the benefits of digital technology within product and pricing operations, the client’s teams began to find it increasingly difficult to stay ahead. Limited clarity into competitor’s offerings, as well as disparities in their product data, began to cause lower match rates and incomplete price and promotion benchmarking across their business.

Solution:

To help our client regain a competitive edge in their market, eClerx deployed DataEdge360, our proprietary Data-as-a-Service solution, into their organization to give them a better view into market and competitor trends.

Capturing their entire competitor catalog, DataEdge360 monitored any SKU updates and price refreshes across the client’s market every month. This data is automatically standardized and cleansed, not only making it easier to enable precise price positioning analysis and incorporate any internal data for the creation of more targeted insights.

Once checked for quality, DataEdge360’s dashboard then crafted this data into detailed, accessible graphics for our client that provided in-depth analysis of product-level price variance across competitors, price refreshes, and potential market gaps within their catalogue.

Impact:

The implementation of DataEdge360 within the client’s organization resulted in:

• 55% Increase in Competitor Matching Coverage
  
• Improved Revenue Through Pricing Optimization
  
• Numerous Product Assortment Gaps Identified & Filled

Within the first three months of its implementation, DataEdge360 delivered significant results for our client’s business, pointing out several product gaps and increasing their overall revenue. Stating that the level of visibility they now have into their market as “unparalleled,” the client credits DataEdge360 for helping them make more informed business decisions, and plan to continue leveraging it for the foreseeable future.