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Webinar | 1 min read

December 3, 2025

Test, learn, repeat: Scaling A/B testing for maximum conversion impact

As customer expectations rise and competition intensifies, experimentation has become one of the most powerful levers for growth. In today’s landscape, CRO isn’t about running more tests, but about running smarter tests. Artificial Intelligence is transforming experimentation by enabling teams to rapidly identify winning experiences, scale insights across journeys, and personalize outcomes in real time.

This session dives into the technologies and strategies shaping this shift. Discover how top brands are using AI-enhanced experimentation to test faster, allocate traffic dynamically, predict results with greater accuracy, and overcome complexity that slows growth.

If you’re ready to rethink how your team tests, learns, and scales impact, this webinar is the place to start.

This webinar covers:

  • How AI-enhanced experimentation is helping top brands test faster and scale faster
  • Dynamic traffic allocation, predictive outcomes, and real-time personalization
  • Breaking through bottle-necks and unlock 20-30X ROI with a data-driven strategy

Speakers:

Berna Tollefsen
Vice President, Customer Experience and Experimentation
IPG/Acxiom

Ryan Scott
Head of Data Science, Analytics, and Consulting
eClerx

Adam Curran
Head of Product Marketing
eClerx

Brian Warmoth
Director of Editorial, Retail
Digital Commerce 360

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