AI Search

The new expectations redefining the modern CMO: Scott Houchin, CMO and Head of Fashion & Luxury

Media article | 1 min read

February 26, 2026

The new expectations redefining the modern CMO: Scott Houchin, CMO and Head of Fashion & Luxury

Published in: The Drum | January 20, 2026

In his latest article in The Drum, Scott Houchin, CMO and Head of Fashion & Luxury at eClerx, examines what it means to be a marketing leader in 2026.

The piece outlines new expectations reshaping the modern CMO role — accountability for demonstrable business impact rather than just brand metrics; mastery of AI and data, with AI embedded into execution, personalization and decision-making; and operational transparency, meaning CMOs must explain not just outcomes but the systems, investments and processes that drive them.

Read the full article here

Featured insights

contact pinContact Us

Safe harbour

The presentations, videos, and other Investor Day materials have been prepared for informational purposes only. Certain statements contained in these materials may constitute forward-looking statements regarding eClerx's business outlook, growth strategy, market opportunities, client demand, operational priorities, technology and AI-led initiatives, investment plans and anticipated financial and operating performance.

These forward-looking statements are based on management's current expectations, assumptions and estimates and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Such risks and uncertainties include, but are not limited to: changes in global economic and business conditions, customer spending patterns, competitive pressures, technological developments including evolving regulations relating to AI, data privacy and data protection, cybersecurity threats, talent availability and retention, currency fluctuations, geopolitical developments and other factors that may affect the Company's business, clients and operating performance.

Forward-looking statements are made only as of the date of the relevant Investor Day materials and should not be relied upon as indicators or guarantees of future performance. The Company undertakes no obligation to publicly update, revise or supplement any forward-looking statement to reflect subsequent events or circumstances, except as required by applicable law.

By clicking ‘Accept’ or accessing these Investor Day materials, you acknowledge that you have read and understood this Safe Harbour Statement.
Decline
Accept